<\/p>\n
![\"Screen](\"https:\/\/i0.wp.com\/eileenanddogs.com\/wp-content\/uploads\/2026\/07\/Im-a-veterinarian-wagnific-final-vet-behaviorist.jpeg?ssl=1\")
<\/a>Is Wagnific\u2019s \u201cfounder\u201d even a real person?<\/p>\n
I already published a review<\/a> of this \u201cmusic for dogs\u201d company that focused on the music itself. But I have continued to find weird discrepancies and impossible claims on their site. There are:<\/p>\n It\u2019s a mess.<\/p>\n The Wagnific website states on their current \u201cShop\u201d page that their founder, Dr. Jessica Clarke, is a veterinary behaviorist. (See this URL: shop.wagnific.com\/lead_adv_rewrite_bio .) But she is not listed on the board-certified veterinary behaviorist list for any state in the U.S.<\/strong> There are several veterinarians named Jessica Clark in the U.S. and one named Jessica Clarke in the UK. It\u2019s clear that none is involved in this claim by Wagnific.<\/p>\n Fraudulently using the title \u201cveterinary behaviorist\u201d is actionable by the American College of Veterinary Behaviorists. In early June 2026 I reported Wagnific\u2019s usage to the ACVB, but they likely have bigger concerns to take care of. <\/p>\n There are several different posts on the Wagnific site, all allegedly written by \u201cDr. Clarke,\u201d with contradictory dramatic stories about the origin of Wagnific. There are the \u201cPark Encounter\u201d version, the \u201c2 AM Research Rabbit Hole\u201d version, and \u201cThe Conference Discovery\u201d version. All are written in clickbait style. The most current version uses the \u201c2 AM Research Rabbit Hole\u201d story.<\/p>\n But wait, there\u2019s more! There are contradictory stories claiming other<\/em> people brought Wagnific to market. Maybe it wasn\u2019t Dr. Clarke after all? One story credits a Jason Crawford, \u201ca certified sound engineer and canine behaviorist\u201d with a version of the \u201cPark Encounter\u201d story. Another two versions feature a Dr. Sarah Mitchell using the \u201cConference Discovery\u201d story. My colleagues in the dog training world will be interested to know that Dr. Mitchell\u2019s piece is quite hostile toward their professions. She accuses the \u201cmulti-billion-dollar pet anxiety industry\u201d and the \u201cpet pharmaceutical industry\u201d of suppressing this key information about music for dogs that \u201cthreatens billions in pharmaceutical profits.\u201d She (if she exists) says she may even lose her license for sharing this valuable information with us!<\/p>\n Note: It is par for the course, though, for such products to express hostility to evidence-based medical and behavioral support for dogs. They are in direct competition with the services of evidence-based professions, trying to bleed off people with fewer resources who can be convinced of a quick fix.<\/p>\n I didn\u2019t find a good match for any of these people online anywhere besides Wagnific. They might be out there, but the bigger picture is that all of the conflicting stories can\u2019t be true<\/strong>.<\/p>\n I don\u2019t want to make active links to their site, but you can copy and paste from the list below to check out these ridiculous conflicting stories. Check out the last one if you want to see just how hard Wagnific is going after the veterinary and training professions. That one also features a ridiculous AI image of a \u201cconference\u201d (don\u2019t you always have a giant, unannotated AI headshot of a Labrador on a screen behind you when you present?) and supposed before\/after photos of a German Shepherd that are clearly different dogs. It\u2019s also the one that currently has an image of somebody else\u2019s music research<\/a>.<\/p>\n shop.wagnific.com\/lead_adv_rewrite_bio (Jessica Clarke, current version as of July 2026, 2 AM Research Rabbit Hole version, pictured in headline photo above) All of the above pages are included in the Internet Archive<\/a>, in case they disappear from Wagnific\u2019s site in the future.<\/p>\n One thing that is common to all but one of the stories I found is a spotlight on a veterinarian named Ryan Davies. Dr. Davies supposedly discovered a combination of sound frequencies that \u201cresets\u201d a dog\u2019s nervous system from alert to calm. (I addressed the ridiculousness of Wagnific\u2019s claims about its music in my previous piece<\/a>.)<\/p>\n Dr. Davies is claimed to be a university researcher as well as a \u201ccanine neurologist.\u201d But there is no Dr. Davies included in the board-certified veterinary neurologist listings. Nor could I find a university researcher by that name in this specialty of veterinary science. The only vet by that name I found was an eminent bovine specialist in Wales.<\/p>\n But the plot thickens. On almost every sales page, Wagnific cites a scholarly paper by Dr. Davies called \u201cBinaural Auditory Stimulation and Autonomic Nervous System Response in Domesticated Canines.\u201d They say that it is in the 2019 issue of the Journal of Veterinary Behavior.<\/em> Here\u2019s a screen shot from one of the pages that refers to this \u201cresearch.\u201d<\/p>\n I invite you to look for this paper. Hit up Google Scholar or the JVB website. While you are at it, look for the six other articles<\/strong> that Wagnific repeatedly claims Dr. Davies has published on the topic.<\/p>\n Dr. Davies does have a little competition for the credit, though. An early article (2024) on the Wagnific site credits the \u201cwunderkind of innovative animal care\u201d Dr. Emily Roberts, who is said to have a master\u2019s in biomedical engineering and a doctorate of veterinary medicine. Her page comes complete with an image from a purported television appearance by Dr. Roberts at \u201cNews24.\u201d However, the news anchor, newsroom scene, and News24 logo appear to come from a stock photo<\/a> found on many sites, with a scene of \u201cDr. Roberts\u201d presenting at a conference badly pasted in.<\/p>\n At least two pages have references to and logos for pet wellness journals that don\u2019t seem to exist.<\/p>\n The one on Dr. Emily Roberts\u2019 page is Daily Pet Wellness,<\/em> written by \u201cJulian A.,\u201d who is stated to be a staff writer there since 2018. I can find neither the journal nor the writer. It\u2019s also strange that Julian\u2019s article for Daily Pet Wellness<\/em> appears only on the Wagnific site. Also, the line drawing part of the logo presented for Daily Pet Wellness is identical to one on Vetcancy<\/a>, a job platform for vets.<\/p>\n There is another periodical, Pet Wellness JournalTM<\/sup>,<\/em> cited on the same page that refers to Dr. Jessica Clarke as a veterinary behaviorist. You can see that one above on the header photo of this article. I searched trademarks and found no record of the periodical. <\/p>\n There are many oddities and inconsistencies with the various images in the articles, including a lot of sloppy AI images. Prime among the inconsistencies is that there are at least three different men playing the part of Dr. Davies in various photos. Their commonality: a beard.<\/p>\n My favorite is the one with Dr. Clarke and a young Dr. Davies (his age in the images varies widely) standing in front of a table with a laptop, a sound mixing board, a mic, and headphones on it. A retriever lies on a dog bed that the AI conveniently put at the same level of the elevated worktable (right next to the mixing board). You can see this photo at the URL that ends in lead_jessica (see list above).<\/p>\n Speaking of Lucy, Dr. Clarke\u2019s unruly dog who got cured by Wagnific\u2019s \u201cbinaural\u201d music\u2014there are so many photographic versions of her! She starts off as a light-colored golden retriever, but the color varies, and she even morphs partly into what looks more like a Labrador retriever in some images.<\/p>\n Every page on Wagnific\u2019s website raises alarm bells, from the ridiculous \u201cscientific\u201d claims I described in my last piece to the people, credentials, periodicals, journal articles, and images that seem to have been made from whole cloth. And it certainly appears that they have been floating different origin stories and using A\/B testing to see what sells their \u201cmusic\u201d the best. <\/p>\n Please don\u2019t fall for companies that exploit dog and human suffering to make a buck. <\/p>\n Copyright 2026 Eileen Anderson<\/em><\/p>\n\n
The Founder, \u201cDr. Jessica Clarke, DVM, Veterinary Behaviorist\u201d<\/h2>\n
<\/a>Oh, Maybe It Wasn\u2019t Jessica?<\/h2>\n
shop.wagnific.com\/lead_jessica (Jessica Clarke, Park Encounter version)
shop.wagnific.com\/lead_jessica_v3 (Jessica Clarke, also Park Encounter version)
shop.wagnific.com\/lead_jessica_nov10 (Jessica Clarke, Conference Discovery version)
wagnific.com\/doc-article (Emily Roberts\u2014see below)
shop.wagnific.com\/lead_crawford (Jason Crawford, Park Encounter version)
storefront.wagnific.com\/lead_sarah_a (Sarah Mitchell, Conference Presentation version #1)
storefront.wagnific.com\/lead_sarah_june_m <\/strong>(Sarah Mitchell, Conference Presentation version #2)<\/p>\n\u201cDr. Ryan Davies\u201d and His Research<\/h2>\n
<\/a>Pet Wellness Periodicals<\/h2>\n
Images<\/h2>\n
Conclusion<\/h2>\n
Related Posts<\/h2>\n